NICOLE PAGNUT - IED Next

NICOLE PAGNUT

// TRAVEL WONDERS WRITTEN FOR YOU

Diploma in Creative Advertising and Branding

BARCELONA

// TRAVEL WONDERS WRITTEN FOR YOU

Travel wonders written for you is a communication campaign for Essentialist that aims to convey the essence of a journey through the experience of reading. To do this, it contemplates two actions linked to the customer journey with highly-relevant

branded content. On one hand, it proposes a travelling library across the United States’ Route 50, known as the “loneliest road in America”. On the other, a uniquely designed passport including a pocket containing a personal dedication from a travel editor is conceived.

// TRAVEL WONDERS WRITTEN FOR YOU

Travel wonders written for you es una campaña de comunicación para Essentialist que trata de transmitir la esencia de un viaje a través de la experiencia de la lectura. Para ello, contempla dos acciones vinculadas al customer journey con gran relevancia del branded content.

De un lado, plantea una biblioteca itinerante a través de la Ruta 50 de los EE. UU., conocida como el "camino más solitario de América". Del otro, un pasaporte de diseño único que contiene un bolsillo con una dedicación personal de un editor de viajes.